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What are posts?

Posts are the core content unit in TryPost. A post represents a piece of content that can be published across one or more social media platforms. Each post contains platform entries — one for each connected social account — that hold the actual content, media, and publishing status for that platform.

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Creating a post

  1. Click Create Post or click on a date in the calendar
  2. Write your content
  3. Add media (images or videos) if desired
  4. Select which accounts to post to
  5. Choose to post now or schedule for later
When you create a post, TryPost automatically creates a platform entry for each active social account in your workspace.

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Synced vs. custom content

By default, posts are synced — the same content is shared across all platforms. When you edit one, all others update too. Switch to custom mode to tailor the message for each platform individually. This is useful when:
  • LinkedIn needs a professional tone while X needs something casual
  • Instagram requires a different set of hashtags
  • You want to include a link on X but not on Instagram (where links aren’t clickable)
  • Character limits differ across platforms
Start with synced content for the core message, then switch to custom mode to fine-tune per platform. You don’t have to rewrite everything — just adjust what needs to be different.

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The calendar

The calendar view is the primary way to manage your content schedule:
  • Drag and drop posts to reschedule them to a different date or time
  • Click on any post to view, edit, or delete it
  • Filter by social account, status, or label
  • Switch views between month, week, or day

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Scheduling

Set a date and time for your post and TryPost will automatically publish it. The scheduled time uses your workspace timezone — if your workspace is set to America/Sao_Paulo, a post scheduled for 10:00 AM will publish at 10:00 AM BRT. The scheduler checks for due posts every minute. When a post is due:
  1. The post status changes to publishing
  2. A background job is dispatched for each enabled platform
  3. Each platform publishes independently
  4. When all platforms finish, the post status updates to the final result
Posts can only be scheduled for a future date and time. You cannot schedule a post in the past.

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Publishing flow

Each platform in a post publishes independently. If LinkedIn succeeds but Instagram fails, your post becomes partially published — you don’t lose the successful publishes because of one failure. TryPost retries failed platform publishes up to 3 times with a 60-second delay between attempts before marking it as failed.

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Post statuses

StatusDescription
DraftBeing composed, not yet scheduled
ScheduledWaiting to be published at the set date/time
PublishingCurrently being sent to platforms
PublishedSuccessfully published to all enabled platforms
Partially publishedPublished to some platforms, failed on others
FailedFailed to publish to all platforms

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Platform entry statuses

Each platform within a post has its own status:
StatusDescription
PendingWaiting for the post to be published
PublishingCurrently being sent to this platform
PublishedSuccessfully published with a link to the live post
FailedFailed with an error message explaining why
When a platform entry fails, TryPost shows the error message from the platform (e.g., “Token expired”, “Rate limit exceeded”, “Content policy violation”).

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Labels

Assign labels to posts to organize your content calendar. A post can have multiple labels. Use them for:
  • Campaigns — Group posts by marketing campaign
  • Content types — Separate educational, promotional, and engagement posts
  • Clients — Tag posts by client (useful for agencies)
  • Priority — Mark urgent or time-sensitive content
See Labels for more.

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Platform-specific content

Each platform entry in a post includes:
FieldDescription
ContentThe text content for this platform
Content typeThe format: linkedin_post, instagram_reel, x_post, etc.
MediaAttached images, videos, or documents
StatusThe publishing status for this specific platform
EnabledWhether this platform is included when publishing
See Media for supported formats and limits per platform.

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Deleting posts

You can delete any post at any time. Deleting a post removes it and all its platform entries.
Published posts that have already been sent to social platforms cannot be “unpublished” — the content will remain on those platforms. Deleting only removes the post from TryPost.

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FAQ

No. Once a post is published, it cannot be edited in TryPost. To make changes, you’ll need to edit it directly on the social platform.
The other platforms are not affected. The post becomes “partially published” and you’ll receive a notification with details about the failure. You can check the error message in the post editor.
Not directly. You would need to create a new post with the same content.
The workspace timezone. You can change it in Settings > Workspace.
The scheduler runs every minute. A post scheduled for 10:00 AM will typically be published between 10:00 and 10:01 AM.