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What are hashtag groups?

Hashtag groups are reusable collections of hashtags that you can quickly insert into any post. Instead of typing the same hashtags every time, create a group once and apply it with one click.

Creating a hashtag group

Go to Hashtags in the sidebar or use the API:
FieldRequiredDescription
NameYesA descriptive name (e.g., “Tech Stack”, “Product Launch”, “SaaS Marketing”)
HashtagsYesThe full hashtag string (e.g., #tech #ai #startup #saas)
Create multiple groups for different topics or campaigns. For example: “Industry”, “Product”, “Event”, “Seasonal”. This makes it easy to mix and match when composing posts.

Using hashtag groups

When composing a post, click the hashtag icon to see your groups. Click any group to insert its hashtags at the end of your content. You can insert multiple groups into a single post — they’ll be appended in order.

Managing hashtag groups

  • Edit — Update the name or hashtags at any time. Changes don’t affect posts that already used the group — the hashtags were copied at the time of insertion.
  • Delete — Remove a group you no longer need. Existing posts are not affected.

Best practices

  • Keep groups focused — Each group should cover one topic. “AI & ML” and “SaaS Growth” are better than “Everything”.
  • Include variations — Mix broad and niche hashtags: #marketing #digitalmarketing #b2bmarketing #contentmarketing.
  • Platform awareness — LinkedIn performs well with 3–5 hashtags, X with 1–2, and Instagram with up to 30. Consider creating platform-specific groups.
  • Update regularly — Trending hashtags change. Review and update your groups periodically.

Via the API

Manage hashtag groups programmatically:
# Create a group
curl -X POST https://app.trypost.it/api/hashtags \
  -H "Authorization: Bearer tp_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{"name": "SaaS Marketing", "hashtags": "#saas #marketing #growth #startup #b2b"}'

# List all groups
curl -X GET https://app.trypost.it/api/hashtags \
  -H "Authorization: Bearer tp_your_api_key"
See the full Hashtags API reference.