Collaboration

Social set

A social set is the group of social accounts connected inside one workspace, one per network, so you write a post once and publish it everywhere at once.

What is a social set?

A social set is every social account you've connected inside a single workspace, one account per network. Link your Instagram, X, LinkedIn, TikTok, YouTube, and the rest, and together they become that workspace's social set. Write a post once, pick the accounts you want it on, and it publishes to all of them at the same time.

Why social sets exist

Almost nobody posts to a single network anymore. The same idea goes out to five or six, each with its own format, caption length, and best time to post. A social set treats those accounts as one unit, so you plan in one calendar instead of juggling a browser tab per app and pasting the same caption six times.

It also keeps work cleanly separated. One workspace owns one social set, so a freelancer can box up a client's accounts on their own, and an agency can run a separate set per client with no risk of posting to the wrong brand.

What a social set includes

One connected account per network: Instagram, Facebook, LinkedIn, X, YouTube, TikTok, Pinterest, Threads, Bluesky, Mastodon, Discord, Telegram
The shared calendar and queue those accounts publish from
Cross-posting, so one draft fans out to every account you pick
Per-network previews, since the same post is reformatted for each platform before it goes live

Social set vs. workspace

A workspace is the container; the social set is what's plugged into it. The workspace also holds the calendar, team members, and brand kit, while the social set is specifically the connected accounts. Because one workspace holds exactly one social set, you add a new workspace (not a bigger plan) whenever you take on another brand or client.

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