Pin

What is a pin?

A pin is the basic unit of Pinterest: an image (or video) that someone saves to a board and that links back to a source, usually a website, product page, or blog post. When you publish a pin, you're adding a visual bookmark that other people can discover, save to their own boards, and click through to wherever it points.

Pinterest treats pins as ideas to act on later, not posts to scroll past. People come to the platform planning something (a recipe, a renovation, an outfit, a trip), search for it, and save pins to come back to.

Why pins matter

Pins have a long shelf life, which sets Pinterest apart from feed-based networks. A post on most platforms dies within a day or two; a pin can keep surfacing in search for months or years, sending steady clicks long after you published it. That makes Pinterest behave more like a search engine than a social feed, and pins more like evergreen content than disposable posts.

Because each pin links out, it drives traffic, not just engagement. For ecommerce, recipes, travel, and home, a strong pin can quietly become one of your best-performing referral sources.

What makes a good pin

• A tall, vertical image: Pinterest favors a 2:3 ratio, so vertical pins claim more screen space and get more taps
• A clear, keyword-rich title and description: pins are found through search, so describe the idea in the words people would type
• A working destination link: the click is the point, so every pin should resolve to a relevant, fast page
• Text overlay when it helps: a short label on the image tells people what they'll get before they click
• Fresh pins over repeats: Pinterest rewards new images, so design several pins for the same link rather than re-uploading one

How TryPost handles pins

You upload the image, write the title and description, set the destination link, and schedule the pin to Pinterest from the same calendar as your other networks. The per-network preview shows the 2:3 crop before it publishes, so your pins go out at the right ratio without a separate tool.