Link in bio
A single clickable URL placed in a profile's bio — the workaround for networks that don't allow links inside individual posts.
What is link in bio?
Most networks (Instagram, TikTok, Threads) don't let you put a clickable link inside the caption of a regular post. The only way to get a follower to a URL is the bio link — one URL that lives at the top of your profile. "Link in bio" is the call-to-action you write in your captions to point people there.
Why a single link is a problem
You probably have more than one thing to send people to: latest blog post, newsletter signup, online store, podcast. Pointing every post to the same URL means every post sends followers to the same place — even when the post is about something else.
What the workaround looks like
A "link in bio" page (Linktree, Beacons, Bento, or your own landing page) shows a list of clickable links. You point your bio to that page, and use captions to say "link in bio for the newsletter" — viewers tap your bio, then pick the right link.
Tips
- Match the bio link's order to your most recent posts (top option = latest call-to-action)
- Update it the same day you publish the post that points there
- Keep the page lightweight — tap-and-load on mobile, no animations
- Track each link with UTM tags so you know which post sent the click