Link in bio
Link in bio is the single clickable URL in a profile's bio, the workaround for networks that block links in posts, often a page listing several destinations.
What is link in bio?
Most networks (Instagram, TikTok, Threads) don't let you put a clickable link inside the caption of a regular post. The only way to get a follower to a URL is the bio link, one URL that lives at the top of your profile. "Link in bio" is the call-to-action you write in your captions to point people there.
Why a single link is a problem
You probably have more than one thing to send people to: latest blog post, newsletter signup, online store, podcast. Pointing every post to the same URL means every post sends followers to the same place, even when the post is about something else.
What the workaround looks like
A "link in bio" page (Linktree, Beacons, Bento, or your own landing page) shows a list of clickable links. You point your bio to that page, and use captions to say "link in bio for the newsletter": viewers tap your bio, then pick the right link.
Tips
- Match the bio link's order to your most recent posts (top option = latest call-to-action)
- Update it the same day you publish the post that points there
- Keep the page lightweight: tap-and-load on mobile, no animations
- Track each link with UTM tags so you know which post sent the click
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