Brand kit
A central collection of a brand's visual and verbal assets — logos, colors, fonts, tone-of-voice rules, banned words — that keeps every post consistent.
What is a brand kit?
A brand kit is the source of truth for how a brand looks and sounds. In a scheduling tool, it's a structured set of assets the system can apply automatically to anything you post:
- Logo files (light/dark/icon-only)
- Color palette (primary, secondary, accent)
- Typography (display + body fonts)
- Tone of voice rules ("we say team, not fam")
- Banned words (legal compliance, trend words you won't use)
- Reusable copy (taglines, footer disclaimers, CTAs)
Why centralize it
Without a brand kit, "consistency" means hoping every team member remembers the same hex codes and tone. With one, every post pulls from the same well. New hires onboard by reading the kit. Designers don't email each other asking "what's the brand violet again?".
How a scheduler uses it
- AI captions inherit the tone-of-voice rules
- Carousel templates auto-apply your palette and fonts
- Banned words trigger a warning before publish
- A new approver sees the rules inline when reviewing a draft
In TryPost, the brand kit lives at the workspace level — separate kits for separate clients in agency setups, with optional overrides per network (your LinkedIn voice can be more formal than your TikTok voice, all within the same kit).