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Approval workflow
A review process where one or more people must approve a post before it gets scheduled or published.
What is an approval workflow?
An approval workflow gates posts behind reviewers. A draft goes in, one or more approvers see it, leave comments or approve, and only after every required approval does the post enter the publish queue.
It exists because mistakes on social are loud. A typo in a tweet is annoying; a misformatted price in a launch post or a tone-deaf joke from a brand account is a Monday-morning incident.
Common shapes
- Single reviewer: an editor signs off on every post before it ships
- Two-step: writer drafts → editor reviews → manager approves → schedule
- Client review: an external client (without a seat in the tool) signs off via a public review link
- Conditional: only posts in certain campaigns or networks require approval
What a good flow looks like
- Inline comments, not email threads — the conversation lives next to the draft
- Versioning, so you can see what changed between drafts
- Locked once approved — small post-approval edits should reset approval, otherwise the gate is meaningless
- Reminder nudges for stale drafts so a forgotten approval doesn't kill a launch
In TryPost, approval rules live per workspace and can be required by network, by tag, or always. Reviewers comment inline; clients without seats get share-only review links.