Metricool vs Later: compare the cost of your publishing setup
Metricool combines scheduling with reporting across brands. Later brings visual planning, Link in Bio and social sets. Compare the cost of your social accounts and team, with TryPost as a third option for unlimited social accounts at a flat monthly price.
Published by TryPost. We include our product as a third option and compare the tradeoffs using published plans and documentation.
When TryPost is worth comparing with Metricool and Later
Unlimited social accounts in one workspace
TryPost Socials is $19/month. Connect another Instagram profile or add a new network without buying more social account capacity. Metricool groups profiles by brand; Later sells social sets.
Invite teammates on either plan
TryPost includes unlimited members on both plans. Metricool requires Advanced for shared team access. Later Growth includes two users and offers paid user add-ons.
Schedule and publish with AI
Use AI to draft captions in TryPost, then connect an assistant through MCP to schedule and publish. Metricool also offers AI and MCP. Later includes AI caption and idea tools, with credits that vary by plan.
Keep client work in separate spaces
TryPost Workspaces is $99/month for unlimited workspaces, social accounts and members. Choose it when each client needs a separate space. Metricool brands and Later Access Groups offer their own ways to organize client work.
TryPost vs Metricool vs Later: feature comparison
| Feature | TryPost | Metricool | Later |
|---|---|---|---|
| Social accounts | Unlimited | One profile per network per brand | One profile per network per social set |
| Monthly pricing | $19 Start for $1 first month | From $25 for five brands | From $25 for one social set |
| Team members | Unlimited on both plans | Shared access on Advanced | 1 / 2 / 4 by plan; paid add-ons |
| Calendar & scheduling | Included | Included; paid publishing subject to fair use | 30 / 180 / unlimited posts per profile |
| Analytics | Included on both plans | Reports on paid plans; optional add-on | History and reporting vary by plan |
| AI writing | Included on both plans | Credits per brand and plan | Credits by plan |
| MCP access | Included on both plans | Available; limits by plan | Not listed in the published plans |
TryPost
- Social accounts
- Unlimited
- Monthly pricing
- $19 Start for $1 first month
- Team members
- Unlimited on both plans
- Calendar & scheduling
- Included
- Analytics
- Included on both plans
- AI writing
- Included on both plans
- MCP access
- Included on both plans
Monthly USD prices before taxes. The calculator compares social account capacity and one or two users, not identical feature bundles. Metricool Advanced and Later Growth include formal approvals; TryPost shared access and workspace roles are not an approval workflow. Later post allowances are per profile, per month. Optional Metricool Advanced Analytics is excluded.
Add social accounts. Your TryPost price stays put.
See what your social account mix costs each month. Metricool prices by brand capacity and adds $10/month for each connected X social account. Later grows by social set. TryPost includes unlimited social accounts on both plans.
The slider and presets reset the mix to Instagram, TikTok, YouTube and LinkedIn. Open the panel below to adjust all 12 TryPost networks.
Adjust social accounts by network
Metricool needs at least 1 brand for this mix. Increase this if you keep businesses separate. Choose TryPost Workspaces if you need separate workspaces.
Metricool
Starter
$25/mo
1 brand · up to 5 included
Later
Starter
$25/mo
1 social set included
TryPost
Socials
$19/mo
One workspace · unlimited social accounts
No fees per social account. Unlimited members included.
Start TryPost for $1. Then $19/month. The comparison uses the recurring price.
How prices are calculated
USD, billed monthly, before taxes. If a selected network is not supported, that product has no price for the full mix. YouTube comparisons cover Shorts; other post types depend on each product. LinkedIn profiles and pages each count as social accounts.
One Metricool brand holds one profile per social network. The calculator starts with the minimum brands for your social account mix. Increase Brands or clients when you need separate containers for different businesses.
Monthly USD plans: Starter covers up to five brands for $25 or ten for $45. Advanced covers up to 15 for $67, 25 for $107 or 50 for $210. Shared team access requires Advanced. More than 50 brands needs a custom quote.
Each connected X social account adds $10/month. The optional Advanced Analytics add-on is excluded. Paid scheduling is subject to fair use.
Later uses the lowest-priced eligible Starter, Growth or Scale plan for your social accounts and users, with social set add-ons where needed.
A Later social set contains one profile per supported network. Four social accounts on different networks can fit one set; four Instagram social accounts require four sets. The calculator uses the minimum sets for this mix.
Later Starter includes 30 posts per profile each month, Growth 180, and Scale unlimited posts. Growth and Scale include formal approvals.
Socials includes one TryPost workspace; Workspaces includes unlimited workspaces. Other features and publishing limits differ. Shared team access alone does not make the products equivalent.
From finished content to scheduled posts in TryPost
An illustrative workflow for content you have already made.
Bring a finished idea
Add your video or image to the media library. Start a draft with the caption you already wrote.
Make each draft fit
Use the writing tools, or an AI assistant connected through MCP, to adapt the caption. Keep separate drafts when the wording differs by network.
Review, then schedule
Check the content, select the destination and choose a time. Follow each destination’s publishing status from your workspace.
Which social media scheduler should you choose?
Unlimited social accounts
Choose TryPost for unlimited social accounts and teammates, with AI to write, schedule and publish. Socials covers one workspace; Workspaces covers separate client spaces. If formal approvals or a specific reporting workflow are essential, compare those requirements before switching.
Manage brands and reporting
Consider Metricool when you need competitor analysis and reports across brands. Starter includes PDF and PPT exports. Advanced adds team roles, approvals and customizable reports. Check brand capacity and the separate X add-on.
Plan visually and connect your bio
Consider Later when its visual planner and Link in Bio fit how you publish. Growth adds collaboration and approvals. Check the number of social sets, monthly posts per profile and the analytics included in your plan.
Metricool vs Later: common questions
What is the main difference between Metricool and Later?
Metricool organizes work by brand and offers reporting exports, competitor analysis and team tools by plan. Later combines a visual planner with Link in Bio, social sets and collaboration tools. Both include scheduling, analytics and AI writing. Choose based on the reports, publishing formats and team workflow you need.
Is Metricool cheaper than Later?
For one user with Instagram, TikTok, YouTube and LinkedIn, both paid entry plans cost $25/month. Metricool Starter includes five brands; Later Starter includes one social set. With three profiles on each of those networks, Metricool remains $25 while Later Growth plus one extra set costs $65. TryPost Socials stays $19. These examples compare capacity, not feature equivalence.
How do Metricool brands compare with Later social sets?
Each Metricool brand holds one profile per supported network. Each Later social set also holds one profile per supported network. Three Instagram profiles therefore need at least three brands or sets, even if you use no other networks. Separate clients can require more Metricool brands. Use Brands or clients to adjust Metricool, and the network controls to set profile counts for both tools.
What changes when I invite a teammate?
Metricool shared team access starts on Advanced at $67/month for up to 15 brands. Later Growth starts at $50/month with two users and two social sets. TryPost includes unlimited members from $19/month. Formal client approvals are a separate requirement; Metricool Advanced and Later Growth document that workflow.
Do Metricool and Later support the same social networks?
No. Metricool supports X through a paid add-on and also lists Bluesky. Later lists eight platforms, including Snapchat, but does not list X or Bluesky. The calculator covers the 12 TryPost networks; when a competitor does not support your selected mix, it shows the missing networks instead of a partial price. Snapchat and other destinations outside that list are not simulated.
Can I start for free or use AI to publish?
Metricool Free covers one brand and up to 20 scheduled posts per month, excluding LinkedIn and X. It includes limited AI and MCP access. Later offers a 14-day trial and AI caption and idea tools; MCP is not listed in its published plans. TryPost starts at $1 for the first month, then $19/month on Socials or $99/month on Workspaces, with MCP on both plans.
Bring your next post to TryPost.
Unlimited social accounts and teammates. Start your first month for $1.