Social media image size cheatsheet
Every recommended dimension for Instagram posts, Reels, stories, TikTok videos, LinkedIn carousels and more, in one searchable table. Filter by network, search by format. Sizes match each platform's current official spec.
| Network | Format | Dimensions | Ratio | Notes |
|---|---|---|---|---|
| TikTok | Video | 1080 x 1920 | 9:16 | UI overlays consume bottom 200px and right 100px |
| TikTok | Photo carousel | 1080 x 1920 | 9:16 | Up to 35 photos per post |
| TikTok | Profile picture | 200 x 200 | 1:1 | Displayed as a circle |
Image specs that move the needle
Aspect ratio beats resolution
Networks crop or letterbox anything that doesn't match the expected ratio (1:1, 4:5, 9:16, 16:9, 1.91:1). Design at the listed ratio first. Resolution is secondary.
Hit the sweet spot, not the ceiling
Most networks compress aggressively above 1080 to 1440px wide. Exporting at the recommended size gives the cleanest output and the smallest upload.
Mobile is the canvas
Most social impressions happen on mobile. Test every image at thumbnail size, in feed and on a phone, before you schedule. Tiny text and busy edges disappear.
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